In this session...
The open internet is at a crossroads. A culmination of challenges has opened the door for innovation and collaboration to reverse recent trends in the consolidation of ad budgets, which fund content creation, into the coffers of a handful of tech giants. This worrying trend has made it more difficult for advertisers to fund the diverse content we all rely on for news and information – with major implications for society.
Join Konrad Feldman, CEO of global advertising technology company Quantcast, as he discusses how the advertising industry can promote a truly vibrant open internet - the most powerful mechanism for free expression the world has ever seen.
What You'll Learn from This Session...
- How to identify consumers in a world without cookies
- The importance of first-party data
- Understanding consumer consent and the consumer’s role in the open internet economy
