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In this session...

The open internet is at a crossroads. A culmination of challenges has opened the door for innovation and collaboration to reverse recent trends in the consolidation of ad budgets, which fund content creation, into the coffers of a handful of tech giants. This worrying trend has made it more difficult for advertisers to fund the diverse content we all rely on for news and information – with major implications for society.

Join Konrad Feldman, CEO of global advertising technology company Quantcast, as he discusses how the advertising industry can promote a truly vibrant open internet - the most powerful mechanism for free expression the world has ever seen.

What You'll Learn from This Session...

  1. How to identify consumers in a world without cookies
  2. The importance of first-party data
  3. Understanding consumer consent and the consumer’s role in the open internet economy

Presented with


Konrad Feldman CEO Quantcast

Event Details

Event Type Session