In this session...
We find ourselves at a moment in history where long overdue discourse around social, racial and economic fairness is dominating the national agenda and compelling action.
At the same time, the foundation of our digital advertising house needs rebuilding, despite headwinds coming from every direction.
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As we work to find ways to innovate through all the disruption, particularly at a time when advanced technologies like artificial intelligence and quantum computing are beginning to take hold and reshape the industry, shouldn’t we try to eliminate the bias in advertising that exacerbates social inequities?
Join Bob Lord, Senior Vice President, Worldwide Ecosystems at IBM, as he discusses how IBM is addressing these issues and how the industry can work together on a better path.
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What You'll Learn from This Session...
- We're at a moment in history where discourse around social, ethic, and economic fairness is dominating the national agenda and compelling action
- AI is emerging as a replacement to third-party cookies as the foundational technology for the industry adding new levels of value, insights, and consumer privacy
- We need to see what it can do to mitigate bias at the same time
