In this session...
Two industries innovators, will have an open ended discussion about the current media landscape. They will talk about the challenges and opportunities that clients and agencies face. As part of this discussion they will address the challenges with measurement and how that impacts the planning and buying process. They will talk about what the depreciation of cookies means and how agencies are using new targeting techniques to address the world order. Finally they will discuss the changes in consumer behavior and their ability to move fluidity across screens and how agencies are helping marketers navigate this new, fragmented world. No topic is out of bounds, so be ready for some intrigue and strong opinions.
