In this session...
Join experts from FuboTV and AppsFlyer as they discuss:
• An introduction to the TV & OTT viewing landscape, usage breakdowns, and key definitions
• An overview of the top CTV players, media partner categories and measurement strategies
• Best practices for CTV buying & measurement, how this complements growth tactics across mobile and web, and other key learnings from fuboTV
• A deep dive on CTV measurement and optimization strategies from AppsFlyer
What You'll Learn from This Session...
- Best Practices for CTV Buying & Measurement + Growth Tactics Across Mobile & Web
- Overview of CTV Players & Measurement Strategies
- Deep Dive on CTV Measurement & Optimization Strategies
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