Tracks Venues

In this session...

Join experts from FuboTV and AppsFlyer as they discuss:
• An introduction to the TV & OTT viewing landscape, usage breakdowns, and key definitions
• An overview of the top CTV players, media partner categories and measurement strategies
• Best practices for CTV buying & measurement, how this complements growth tactics across mobile and web, and other key learnings from fuboTV
• A deep dive on CTV measurement and optimization strategies from AppsFlyer

What You'll Learn from This Session...

  1. Best Practices for CTV Buying & Measurement + Growth Tactics Across Mobile & Web
  2. Overview of CTV Players & Measurement Strategies
  3. Deep Dive on CTV Measurement & Optimization Strategies

Presented with


Brian Quinn US President & General Manager AppsFlyer
Vincent Eterlet Director of Digital Marketing FuboTV
Mike Shields Founder Shields Strategic Consulting

Event Details

Event Type Session