In this session...
CTV has graduated from being an “emerging” channel into a critical piece of many digital campaigns. However, as the industry matures, expectations from marketers increase, and advertisers are looking for the same type of data-driven audience targeting available on other digital channels. In this panel, hear from different sides of the ecosystem about what CTV options are available to marketers today, what’s coming next, how CTV compares to other mediums, and how the industry can collaborate to bring relevancy at scale to CTV
What You'll Learn from This Session...
- Gain an understanding of the current CTV landscape today
- Hear from companies across the digital media ecosystem to hear different POVs on the challenges and opportunities with CTV
- Find out how CTV is shifting from more program-based buying to audience based buying
