In this session...
Like “digital”, “social”, and “multi-cultural” marketing, for too many brands, “purpose-driven” marketing remains a prefix without a…purpose. It’s past time we lose the prefixes and recognize that it’s all just marketing.
Despite decades of being told that our brands will “do well by doing good”, despite reams of data, cultural signals, business and social imperatives, this tool for driving enduring connections between brands and stakeholders remains an under-leveraged strategic and growth accelerant. In this provocative session, Matlins will explore the why behind the what we are not yet doing (en masse) and offer practical considerations for rewriting the profit:purpose narrative. This talk will ensure your brand and marketing matter more, in a landscape where marketers struggle to make them matter much.
