In this session...
As digital competitors continue to emerge in today's ecosystem, marketing to the key audience of Millennials and Gen Z is of highest importance to brands and platforms. Kenny Mitchell, Chief Marketing Officer of Snap, Inc. joins to discuss the key tactics to win this audience, while chatting about Snap's largest global marketing campaign Open Your Snapchat.
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What You'll Learn from This Session...
- Learn about the key trends and tactics marketers are leveraging to target Millennials & Gen Z.
- Deep over of Snap's largest global marketing campaign targeting both consumers and brands, Open Your Snapchat.
- Evaluate the advantages AR builds for brands to create custom branding engagement opportunities on Snap.
