In this session...
Demand for video is at an all-time high, and CTV is a big driver of that growth. As the 3rd-party cookie phases out, programmatic contextual targeting will be the new standard for how advertisers target their ads. These programmatic solutions bring a wealth of data on both the context and performance of ads, which can help advertisers automate digital ad campaigns to reach the right audience and maximize their impact. JW Player executive will share practical advice on how advertisers can use contextual targeting to make the most of programmatic exchanges and capitalize on the growth in digital video and CTV.
