In this session...
Join Bryant Brennan, SVP of Global Creative at Peloton, for a discussion on compelling brand storytelling that leverages the power of community.
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Peloton has built a loyal community of 5.9 million Members, and recognizing the power of such a diverse and passionate global community, the brand team strategically developed and launched global campaigns that feature real Members and their stories as the focal point. Bryant Brennan, Peloton’s SVP of Global Creative, has made it his mission to further integrate the diverse Peloton Community into his work. Bryant and his team are paving the way for how brands can tell not only compelling and authentic stories, but finding creative ways to tell those stories, as seen in recent brand campaigns such as We All Have Our Reasons, It's You That Makes Us, and Pride 2021. In this discussion, you will hear Bryant speak candidly about the evolution of Peloton's creative and the risks they’ve taken along the way to arrive where they are today.
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What You'll Learn from This Session...
- Peloton is paving the way for how brands can tell not only compelling and authentic stories, but finding creative ways to tell those stories.
- The intersection of world-class creative and your company values is what makes a truly impactful campaign
- Each company has a secret sauce and you'll be successful if you lean into yours
