In this session...
Brands play a unique role in building a more equitable, sustainable, and inclusive society, because the stories they tell - now, more than ever - can drive real change and action.
To demonstrate the outsized impact of data-driven creativity to drive real change, Global Citizen partnered with Google to pose a challenge to world-class creative & performance media agencies: use Google’s ad formats to mobilize individuals around the world to take action for a better world.
What You'll Learn from This Session...
- Hear how Global Citizen, Google, and 10 best-in-class agencies around the world partnered together to drive real world change with best-in-class creativity and performance tactics.
- To be ready for what’s next, see first-hand how Global Citizen broke down creative + performance silos to drive business results across the full funnel. Unpack Google and YouTube ad formats, and how they can be leveraged to drive stronger results.
- Learn more about Global Citizen’s Recovery Plan for the World, and the role of data and creativity to drive measurable impact.
