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In this session...

Brands play a unique role in building a more equitable, sustainable, and inclusive society, because the stories they tell - now, more than ever - can drive real change and action.

To demonstrate the outsized impact of data-driven creativity to drive real change, Global Citizen partnered with Google to pose a challenge to world-class creative & performance media agencies: use Google’s ad formats to mobilize individuals around the world to take action for a better world.

What You'll Learn from This Session...

  1. Hear how Global Citizen, Google, and 10 best-in-class agencies around the world partnered together to drive real world change with best-in-class creativity and performance tactics.
  2. To be ready for what’s next, see first-hand how Global Citizen broke down creative + performance silos to drive business results across the full funnel. Unpack Google and YouTube ad formats, and how they can be leveraged to drive stronger results.
  3. Learn more about Global Citizen’s Recovery Plan for the World, and the role of data and creativity to drive measurable impact.

Presented with


Sadie Thoma Director, US Creative Works Google
Dave Tan Managing Director, Performance Agency Development Google
Sarah Acer Global Head of Philanthropy, Policy Partnerships & Innovation Global Citizen
Kim Snow Global Creative Director, Creative Works Google

Event Details

Event Type Session