In this session...
Americans spend close to four and a half hours a day using their mobile devices, according to eMarketer – close to an hour more than they spend watching linear TV. Not only is around 90% of this time spent using apps, but Americans will spend close to $360 billion via mobile.
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So this begs the question: Are you selling where Americans are buying? With adults in the U.S. now increasingly turning to mobile to shop, search, chat, stream and so much more – and with time spent on mobile growing in 2021 – it pays to be mobile first.
In this session, we will highlight the emerging importance of mobile and apps and discuss the various ways you can better understand, identify, engage and acquire today’s mobile-first consumers.
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What You'll Learn from This Session...
- In this session, we will highlight the emerging importance of mobile and apps and discuss the various ways you can better understand, identify, engage and acquire today’s mobile-first consumers.
- How is the pandemic changing consumer behavior and what role does mobile play in this change?
- How will consumer behavior change post-pandemic?
