Tracks Venues

In this session...

As the industry continues to navigate the NFT metaverse, one question still remains: How can brands leverage NFTs to better understand the consumer, meet them where they are, and drive brand engagement and cultural impact as a result?

In this session, Anheuser-Busch’s Spencer Gordon and VaynerNFT’s Avery Akkineni will reveal how brands can strategically harness the power of NFTs to help them remain focused on the consumer, and further understand the ever-evolving attention economy.
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What You'll Learn from This Session...

  1. How brands can dive into the NFT metaverse in an authentic and meaningful way
  2. How to strategically leverage NFTs to better understand the consumer
  3. How to incorporate NFTs into your brand toolkit to understand and increase consumer engagement

Presented with


Avery Akkineni President VaynerNFT
Spencer Gordon VP, Digital + draftLine Anheuser-Busch

Event Details

Event Type Session

Track  Ideas & Innovation