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In this session...

Every brand wants to be part of the conversation. In today's media landscape, culture marketing equates to cultural cache. Aligning with the icons that drive culture and have mass appeal enables brands to form long-lasting connections with diverse audiences.

Join Vevo as we explore this topic and sit down with Credit Karma to discuss how the brand is leveraging the culture-shaping content of music videos and artist performances to create impact and ultimately gain audiences' attention.

What You'll Learn from This Session...

  1. Audiences are seeking culturally relevant content that resonates with their identity.
  2. Music videos are seen as highly culturally relevant across key audiences, more than other content types.
  3. Ad receptivity for brands is highest when they surround content that is culturally relevant.

Presented with


Michael Goodbody Vice President of Marketing and Growth Credit Karma
Hillary McPadden Senior Director, West Coast Ad Sales Vevo

Event Details

Event Type Session