In this session...
Hold the sugar and the sales pitch, pick up some knowledge from innovators in culture, get some consumer insights --- maybe leave with a TV! Join VIZIO as we canvas the smart TV universe - we’ll showcase trend analysis in consumer behavior with data from a study we did with Magid. We’ll sit down with Kara Lazarus, market leader and agency executive to understand the creative and media approach to this blistering streaming ecosystem. And we’ll bring hip hop royalty to stage - MTV pioneer Rahman Dukes and Legendary Hip Hop Journalist Shaheem Reid will break down their approach to new media programming and their new media venture, Polaris, debuting on VIZIO later this month.
8:30-8:50 COFFEE AND INSIGHTS
VIZIO execs will share some exclusive research from a consumer study on the shifting views people have towards TV.
8:50-9:10 INVESTING IN THE CULTURAL AND CONSUMER SHIFTS
Join Kara Lazurus, SVP and Group Director at Carat and VIZIO’s Adam Bergman for a discussion on how brands and agencies are adapting to the massive shifts in video consumption.
9:10-9:45 VIZIO FEATURES: THE MAKING OF POLARIS, A NEW HIP HOP CHANNEL
Join a panel of highly respected cultural tastemakers for a journey into what it’s like making a new TV network from the ground up. Featuring MTV pioneer Rahman Dukes, Legendary Hip Hop Journalist Shaheem Reid and VIZIO’s VP of Engagement, Steve DeMain.
This is an invite only event and RSVP is required.