In this session...
With the rapid growth of CTV and importance of consumer privacy, it is vital to adopt new measurement strategies that will better account for today’s viewing habits. Tim Vanderhook, CEO & Co-Founder at Viant discusses the future of TV, current CTV measurement practices and how they align to the evolving realities of media consumption.
What You'll Learn from This Session...
- “New normal” trends surrounding consumption of CTV
- Challenges of consumer over-frequency with CTV
- Why the industry must adopt a new approach to measuring CTV that’s focused on the household instead of the individual
