In this session...
TV has been held to the same currency for decades, despite shifts in viewership, proliferation of screens and audience fragmentation. Today, the TV advertising industry is moving toward currencies that reflect a cross-platform, cross-media, cross-screen universe. Jo Kinsella, President of TVSquared, joins AW Studios to discuss how this shift, combined with industry-wide collaboration, have the power to make the converged TV ecosystem the strongest it's ever been for the buy-side, sell-side and everyone in between.
What You'll Learn from This Session...
- Hear how TVSquared sees TV being bought, sold and measured in the future
- Learn what is happening in the TV advertising space - when it comes to software, scale, infrastructure and collaboration - to help solve for this currency conundrum
- Discover why have there been so many headlines about TV ratings/currency as of late
