In this session...
The new era of commerce demands new ways to inspire shoppers. Retailers like Kroger are keeping a pulse on trends through millions of transactions each day. Cara Pratt, Senior Vice President of Kroger Precision Marketing, discusses how brands are using retail data to inspire new routines in the grocery aisle.
What You'll Learn from This Session...
- Learn how brands have been navigating the complexities of the digital aisle.
- Explore the opportunities for brands to leverage commerce and brand marketing to inspire shoppers.
- Discuss the future of retail media and what this means for the media industry at large.
