In this session...
Long before 2020 changed...well, everything...we were already in the midst of a shift in how sports fans got their fix. As younger generations feed their fandom, they’re preferring new forms of content, in favor of short and social-first highlights. In a world where fans watch on their own terms, hear how Twitter partners with powerhouse networks like NBCUniversal to help feed the needs of today’s sports fan, and offers opportunities for brands to connect with what’s happening.
What You'll Learn from This Session...
- How younger audiences are consuming sports content today
- How to compliment your linear plans with Twitter to augment the audience experience
- How leaders in the sports media and marketing industries are engaging audiences today
