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In this session...

From driving results across the funnel to making your media dollars work harder, brand conversation on social media matters – whether brands are launching something new or connecting to what's happening in the world around them. This session will explore why conversation is so important to advertisers, and how brands like Verizon and Twitter are using conversation as both a driving force and a KPI in their creative and media strategies.

What You'll Learn from This Session...

  1. Why conversation on social media has such a dramatic effect on brand metrics across the marketing funnel.
  2. How brands can optimize their creative and media strategies to maximize the impact conversation can have.
  3. The ways that leading brands like Verizon and Twitter are leaning into conversation as a guiding strategy.

Presented with


JP Maheu VP of US Client Services Twitter
Chris Paul Vice President, Digital Marketing Verizon
Beverly Jackson VP, Global Brand & Consumer Marketing Twitter

Event Details

Event Type Session

Track  Ideas & Innovation