In this session...
Join Jon Steinlauf, Chief US Ad Sales Officer, Discovery and Howard Lee, President of TLC Streaming and Network Originals, for a conversation about the evolution of 90 Day Fiancé. They will discuss how the series has grown to become one of the top franchises in all of TV, with twenty 90 Day shows spanning both linear, streaming, and digital platforms, and connected with audiences to become a pop-culture phenomenon.
What You'll Learn from This Session...
- The power of linear and streaming when content connects with audiences
- How lifestyle, unscripted content can turn everyday people into cultural icons
- How brands achieve success with a model that engages its audiences and a formula that can stand up to competition in an ever changing media landscape
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