In this session...
Video games aren't just a part of today's culture; They're increasingly defining it as well. Video games will influence our collective perceptions of gender, race, class, disabilities, and more. What do brands need to understand about the gaming industry, especially as it continues to grow? Join us as we explore the opportunity ahead, reasons every brand should care about reaching this diverse group of consumers, and steps companies can take to increase representation within games and beyond.
