In this session...
In today’s world, brands lie on a spectrum between soda brands and diaper brands – those marketable to all or brands serving smaller, niche audiences. Culture and digital expertise can be the launchpad for soda-scale results for diaper-scale brands, but who gets to mobilize culture? How can brands authentically activate dominant or subcultures to make an impact with their advertising? Join this panel of creative leaders and marketing strategists who will unpack the modern playbook for using culture to drive results.
