In this session...
Changing consumer behavior and technology is transforming the media industry and as a result, the future of media measurement. Cookies are going away. Streaming adoption continues to accelerate. Consumers have more choice resulting in more audience fragmentation than ever before. Join Nielsen’s Chief Marketing and Communications Officer, Jamie Moldafsky and Sara Fischer, Media Reporter, Axios for a lively discussion on how CMOs are preparing for the new world order, a discussion around what's working and not working today and how the industry will achieve a level playing field between media buyer and seller to ensure measurement integrity.
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