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In this session...

As the world gets smaller and our collective challenges become greater how can the global sports platform be used to effect positive social change and what role do million-dollar sports franchises, teams, star athletes and brand partners play if any? AEG, LA Kings and Dignity Health discuss how brands and rights holders can engage in a meaningful way through partnerships with purpose and why it makes both dollars and sense.

Sports inspire devotion. Their popularity has led to a multi-billion-dollar industry that is only slated to grow and predicted to reach $440.77 billion in 2021 at a compound annual growth rate (CAGR) of 13.5%. At the same time, COVID-19 has changed the world as we know it and like many industries, the live sports and entertainment space has had to adjust the way it does business. At AEG, that has meant finding unique ways to entertain fans, add value for brand partners, and perhaps most importantly support the local communities where it does business all around the world at a time when it’s needed most. But what exactly does that look like and why is it so important? View Less

What You'll Learn from This Session...

  1. • How sports is being used as a platform for social good and positive community impact, the potential for brands to participate moving forward and why partnerships with a purpose makes both dollars and sense for all stakeholders.
  2. • How do partnerships with purpose in sports drive business and create meaningful value for brands, fans, and teams?
  3. • Where do the biggest opportunities for growth exist for brands to get involved in the future?

Presented with


Katie Pandolfo General Manager, Dignity Health Sports Park AEG
Josh Veilleux Senior Vice President, Global Partnerships AEG Sports
Jennifer C. Fagnani Vice President, Marketing & Communications Dignity Health Southern California Division
Kala Polman-Tuin Director, Global Portfolio AEG Global Partnerships

Event Details

Event Type Session