In this session...
With the third-party cookie on its way out and privacy-first strategies top of mind for CMOs, contextual advertising has enjoyed a resurgence. But the contextual of old is very different from the contextual of new, with innovations in data and tech breaking the boundaries of what solutions previously offered and driving better results than cookie-based solutions. Panelists will explore opportunities in this new age as advertisers adopt strategies that strike the perfect balance between maintaining privacy and impact.
What You'll Learn from This Session...
- Explore new avenues to reach addressable audiences
- Uncover ways to identify consumer intent in a post-cookie world
- Discuss ways to reset targeting tactics that are inclusive by design
