Tracks Venues

In this session...

For both advertisers and publishers, speed is a critical factor when it comes to creating custom audience segments for campaign optimization and measurement. Fast action enables advanced advertising to deliver improved operational efficiencies and increased return on spend.

In this virtual panel, executives from OpenAP, Nielsen, and Essence Global will discuss combined efforts to accelerate the pace of audience-based buying for linear TV and beyond as well as share recent progress made towards this important goal.

What You'll Learn from This Session...

  1. Audience-based buying
  2. Campaign Optimization
  3. Enablement of Advanced Advertising

Presented with


David Levy Chief Executive Officer OpenAP
Jay Nielsen Senior Vice President, Product Nielsen
Randi Leonard Media Activation Director Essence Global
Jeanine Poggi Senior Editor Advertising Age

Event Details

Event Type Session

Track  Ideas & Innovation