Tracks Venues

In this session...

So much of our focus goes into what our brands should look like, or how ad copy should read, but the sound of your brand is taking on increased importance. Podcasts are exploding in popularity, smart speaker adoption continues to rise, and everyone from streaming audio to social media companies are investing heavily in audio content. In this panel, experts across the marketing spectrum will discuss why audio branding is important, how to get started, and best practices that can help you make sure you’re doing it right.

What You'll Learn from This Session...

  1. How to approach audio branding
  2. Best practices in audio branding
  3. How to sell in an audio approach

Presented with


Lee Ann Longinotti VP Head of Industry Pharma and Healthcare SXM Media (Pandora, SoundCloud, Stitcher, SiriusXM)
Mark Pappas SVP, Innovation CMI Media Group, a WPP Company
Marianne Swift Director of Client Partnerships, Health and Retail Spotify
Alex Martinez Lead Client Partner Twitter
Matt Baczyk Industry Manager | Health Facebook

Event Details

Event Type Session

Track  Audio