In this session...
Learn how Fan.AI is leveraging TiVo’s broadcast TV data to enhance their measurement capabilities and offer brands 360-degree coverage of their premium sports sponsorships, from evaluating NFL sponsorships and beyond.
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Live Sports dominate TV programming, with advertising and brand sponsorships equating to billions of marketing dollars every year. However, attributing the true effectiveness of this investment has historically been a blind spot for marketers. Learn how Pepsi and its measurement partners at FanAI, are leveraging broadcast TV data to achieve 360-degree coverage of their premium sports investments in the U.S. with a case study quantifying the valuation on their NFL sponsorships.
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What You'll Learn from This Session...
- Leverage deterministic TV data to understand viewership behaviors
- Understanding consumer perceptions by unifying linear and digital
- How to measure the ROI of sports sponsorships with attribution powered by linear TV data
