Tracks Venues

In this session...

Is your brand making one-way ads rather than inspiring and entertaining audiences? Enter co-creation: a powerful tool to help your brand unleash its full potential. Join the head of TikTok's Global Creative Lab, Kinney Edwards, and advertising legend Gerry Graf, one of the creative minds behind the original "Berries & Cream" Starburst ad, as they deconstruct how the TikTok community resurfaced a 14-year-old ad and turned it into one of the hottest trends of 2021.

What You'll Learn from This Session...

  1. How TikTok’s co-creation tools and its community empower creators to discover, create, and amplify trends and change culture.
  2. What brands and marketers can learn from the Berries and Cream trend to create entertaining branded content that sells on TikTok.
  3. Why is it important for brands and marketers to trust their agency, trust their creators and the creative process?

Presented with


Gerry Graf Co-Founder Knickerbocker Slapglobal
Michael Italia Head of Social Media & Digital Content Studio Mars Wrigley
Scott Vitrone Partner and Chief Creative Officer Fig
Kinney Edwards Global Head of Creative Lab TikTok

Event Details

Event Type Session