In this session...
Marketers have long invested in their martech stacks, knowing these platforms can provide deeper understanding of their customers. Success in the future, however, will require a new stack: The Creative Stack. In this session, Shutterstock’s VP of Innovation Chip Schenck will discuss the main components of the new Creative Stack, how technology is enabling creative intelligence at unprecedented scale, and how marketers are leveraging data to improve each part of the creative process.
What You'll Learn from This Session...
- The new key phases of the creative process
- How AI is helping accelerate planning, creation and optimization processes
- Top creative intelligence criteria marketers are considering before launching new creative
