In this session...
Privacy and data are big differentiators for marketers, publishers, and agencies going forward as the cookie crumbles. Hear from industry experts on how marketers can win better identity for better data and measurement in TV streaming.
What You'll Learn from This Session...
- The demise of the third-party cookie is causing marketers to rethink measurement strategies.
- Privacy and data come into play as well as new and different identifiers are used.
- Marketers can now win as streaming puts TV at the center of marketers' future-proof identity strategies.
