In this session...
SVOD subscriptions and viewing time have been booming during the pandemic, but competition, media cost and technology changes threaten to upend the traditional performance marketing growth strategy. In this session, Britbox and Croud explore ways to counter these threats; with brand & performance media, data & measurement and creativity all being key parts of the puzzle.
What You'll Learn from This Session...
- How the current environment is creating new challenges for brands
- How to use 1P data and creative insight to adjust on the fly
- How to marry offline and online to deliver impact
