Tracks Venues

In this session...

This past year has been the least predictable perhaps of all time as live events were cancelled at the same time that adoption of alternatives to traditional TV continued to rise. Super Bowl, the Grammys, the Olympics, and other live events will change forever as consumer video preferences have evolved. As we continue to live in a transitional time, where should healthcare advertisers be investing their video dollars? Video experts will discuss what the future will bring.

What You'll Learn from This Session...

  1. Key video trends to pay attention to
  2. The pros/cons of broad reach versus targeted
  3. How healthcare marketers should be approaching video now

Presented with


Brian Ericson Director, Video Investment CMI Media Group, a WPP Company
Joe Warren EVP, Media Investment CMI Media Group, a WPP Company
Kay Bayne Associate Director, Oncology Customer Experience and Digital Strategy AstraZeneca

Event Details

Event Type Session

Track  Streaming