In this session...
As advertisers speed through digital acceleration as a result of rapidly evolving consumer behavior, consumers continue to optimize their actions against new priorities, especially as their personal and professional lives are blending. From the Empowered Activist, to the Self-care Enthusiast, see how these newly surfaced priorities are dictating change along the consumer journey.
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As advertisers speed through digital acceleration as a result of rapidly evolving consumer behavior, consumers continue to optimize their actions against new priorities, especially as their personal and professional lives are blending.
Microsoft Advertising studied a variety of data points, and found surprising new search behaviors indicating that the customer journey has been re-invented. From the Empowered Activist, to the Self-care Enthusiast, see how these newly surfaced priorities are dictating change along the consumer journey. Find out what’s evolved, and how you can shift your strategies to take advantage of:
• Behaviors impacted by digital acceleration
• The new customer journeys
• Opportunities from this new customer journey insight
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What You'll Learn from This Session...
- Understand behaviors impacted by digital acceleration
- Insight into new customer journeys
- Explore opportunities from this new customer journey insight
