In this session...
Ensuring quality and performance throughout the media transaction can be challenging for brands, especially given the volume of data at their fingertips. Media performance begins with establishing a baseline of media quality across campaigns to protect brand equity and reduce media waste. Furthermore, advertisers should build on their quality profile by leveraging privacy-friendly attention metrics to drive engagement. In this session, you’ll learn how to meet this challenge and gain confidence in your digital investment.
What You'll Learn from This Session...
- The importance of establishing a single quality “currency”- on every platform and device, across the media transaction (pre and post bid)
- The new role contextual targeting can play in your audience strategy
- How privacy-friendly attention metrics like engagement and exposure are helping drive real-time performance optimization
