In this session...
The global mobile gaming audience dwarfs PC and console because of a simple, yet often overlooked fact - phones are ubiquitous devices with comparatively minor barriers to entry.
However, mobile esports in NA has historically paled in comparison to other markets. That’s starting to change through significant growth, innovation and creativity. And, this presents a real opportunity for brand alignment and integrations.
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This panel of experts, will discuss where and how NA-based video game publishers, competitive teams and talent are approaching mobile esports - especially as gamers and gaming fans return to other, IRL activities.
They'll explore the opportunities for brands (both commercial and personal) to engage and make a lasting impact with this audience.
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What You'll Learn from This Session...
- Why certain publishers, organizations and talent are doubling down on competitive mobile gaming
- How alignment with mobile esports opens the door for peripheral marketing platforms and opportunities
- Ways brands can leverage this robust community through analysis and unique programming
- What the future of NA mobile esports holds for brand partnerships
