In this session...
What does it to take to build trust? Richard Edelman, CEO of Edelman, launches TrustMakers, the firm’s new bimonthly podcast featuring conversations with leaders focused on earning trust for brands, companies and their stakeholders. The inaugural episode will be recorded live at Advertising Week and feature a conversation with Antonio Lucio, former Global CMO of some of the world’s most recognizable brands including Visa, HP and Facebook. Lucio, an experienced and successful global CMO and Industry leader, is now the Founder and Principal of 5S Diversity and Executive Fellow at Yale School of Management. Their conversation will focus on the role business must play as society’s most trusted institution, the significance of brands in people’s lives and how they can address societal issues with action.
