Tracks Venues

In this session...

With seismic shifts in consumer privacy and identity practices making headlines daily, where are marketers supposed to turn next? Straight to the source: the consumers. Yahoo Chief Business Officer Iván Markman joins us for a conversation on how people-first solutions are key to accelerating strong business growth.

What You'll Learn from This Session...

  1. How to drive ad relevance, utility, and value while respecting consumer trust
  2. How to prepare for the ID-less world today
  3. How to build on first-party data to drive meaningful connections across channels

Presented with


Matt Scheckner Global CEO Advertising Week
Iván Markman Chief Business Officer Yahoo

Event Details

Event Type Interview