In this session...
With seismic shifts in consumer privacy and identity practices making headlines daily, where are marketers supposed to turn next? Straight to the source: the consumers. Yahoo Chief Business Officer Iván Markman joins us for a conversation on how people-first solutions are key to accelerating strong business growth.
What You'll Learn from This Session...
- How to drive ad relevance, utility, and value while respecting consumer trust
- How to prepare for the ID-less world today
- How to build on first-party data to drive meaningful connections across channels
