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In this session...

More than ever, people want their purchases to be meaningful. Social responsibility is becoming a business imperative, as consumers increasingly believe that companies should support causes for the greater good. According to reports like Social Purpose Is The New Black—which found that 86% of consumers believe that companies should take a stand on social issues—having a social impact makes incredible business sense. -Forbes Magazine. The true power of partnerships lies in a brands’ willingness to be a part of something bigger. To address issues in ways that never seemed possible and, ultimately, offer greater value for our society. We are here to discuss some of those brands and the campaigns that made a difference and to learn from the executives who are doing the good work leading to greater good for our society and culture.


Carol Frazer Haynesworth Head, Multicultural Strategy and Inclusion Carmichael Lynch
Cassandra Sinclair President, Pharma Grey Group
Dana Siegel VP, Brand and Product Marketing Girl Scouts of the USA
Kate Kelley SVP Brand Partnerships +Rise
Ronda Carnegie Chief Innovation Officer The Female Quotient

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