Tracks Venues

In this session...

This Session will explore the evolution of sports distribution, fan engagement and how Sinclair is re-imagining this engagement while driving DTC monetization – which includes leveraging partnerships like Bally Sports.

What You'll Learn from This Session...

  1. How is innovation enhancing fan experiences around live sports and entertainment?
  2. What are the opportunities for brands looking to connect to these loyal consumers?
  3. Increasingly popular during the pandemic, what is the future of digital watch parties with fans now back in stadiums and arenas?
  4. How are media companies bringing social media's interactivity to their own platforms?
  5. From contests to sports betting, what will gamification look like in the next 6-12 months?

Presented with


Ashley Rodriguez Senior Reporter Insider
Rob Weisbord President, Broadcast/ CRO Sinclair Broadcast Group
JR McCabe CBO, Direct to Consumer/Gamification Sinclair Broadcast Group
Soo Kim Chairman Ballys

Event Details

Event Type Session

Track  Streaming