In this session...
Tune in for a conversation with Andrea Zapata, Head of Research, Data and Insights at WarnerMedia, in which we explore the role of data in today’s fragmented media landscape, and how marketers can equip themselves for success as they navigate the new, evolving consumer journey.
What You'll Learn from This Session...
- How advertisers can better account for outcomes based action
- The importance of accurately depicting cross platform viewership
- 3. Identifying alternative measurement solutions and moving beyond broad based demos
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