In this session...
Children need diverse role models who can positively impact their perceptions of themselves, their own empowerment, and the world around them. Engaging business to promote positive representation through the marketing and advertising of products designed for children is a vital part of achieving equality and inclusion – and inspiring more diverse and equal worlds of play.
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Advertising and marketing have the power to influence individual and community beliefs, ways of thinking and behaviours. As children and families are constantly exposed to advertising, diversity and inclusion in marketing messages can have a significant positive impact. However, stereotyping in advertising and marketing—gender, race, ethnicity, culture, disability, family structure and other facets of identity—remains widespread and can be harmful, affecting children’s confidence, aspirations, and physical and mental health. Discriminatory stereotypes can cause harm by restricting opportunities for all children to lead life with dignity, especially marginalized and excluded children. Join UNICEF, LEGO Group, Geena Davis Institute on Gender in Media, and Licensing International to identify the impact stereotyping can have on children through the products and content companies develop, while providing inspiration for creating a more diverse and equal world for kids to grow.
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What You'll Learn from This Session...
- Advertising and marketing can be a force for positive change. They both have the power to influence individual and community beliefs, ways of thinking and behaviours.
- Discriminatory stereotypes in advertising and marketing can also cause harm by restricting opportunities for all children to lead a life with dignity—especially marginalized and excluded children.
- The UNICEF playbook is designed for business audiences involved with the development and marketing of products and content for children.
- The ‘transformative model’ detailed in the playbook supports and encourage companies to avoid stereotyping in the design and marketing of content and products for children.
- The creation of this playbook was inspired by UNICEF’s partnership with the LEGO Group as they worked together to ensure inclusivity within products, communication, marketing and experiences in general.
