In this session...
No one understands the value of an informed decision more than The Wall Street Journal. Join The Wall Street Journal | Barron's Group as we unveil research which dives into the B2B purchase decision journey, reveal new advertising solutions developed as a result of this research, and hear from clients who have utilized these ad products.
What You'll Learn from This Session...
- Unlocking the B2B Decision Journey
- Impact of Emotions on Decision Journey
- Impact of Media Exposure on Decision Journey
- New! Thematic targets created as a result of this research
- Client Spotlight: Case Studies utilizing Thematic
