In this session...
A prediction: When the dust from the streaming wars settles, the landscape will look more similar to pre-cable days than it does to today. Viewers are already starting to consolidate around a handful of apps that deliver relevant content. Case in point: with 40% of ad-supported watch time, YouTube is people’s Main Stream.
Join Tara Walpert Levy, Google’s VP of Agency and Brand Solutions, as we explore how marketers can be ready for today’s opportunities, and what’s coming next, in streaming and shopping.
What You'll Learn from This Session...
- The shopping journey has been redefined, as users turn to more places like video to get inspired and feel confident in their purchases.
- CtV is TV. Turning to a mix of popular and personal content, in engaged and lean-back moments, viewers may have changed how they watch, but what they watch isn't all that different.
- Brands are seeing real results when they invest in budding formats like live commerce, and tried-and-true approaches like reaching audiences en masse on the big screen.