In this session...
Hot Pockets doubled down on their investment in esports & gaming and launched Pockets 4 Bits - a campaign that rewarded gamers with Twitch Bits, Twitch’s online currency. If gamers bought Hot Pockets at any retailer, they were rewarded with Twitch Bits. And buy they did! What resulted was a campaign shut down 3 weeks early due to demand and popularity within the gaming community.
Gabe Gordon of Reach Agency and Bryan Waddell of Nestle discuss their roadmap to success with gamers.
What You'll Learn from This Session...
- Discover what your audience is passionate about and how to reach them online.
- Understand the importance of authentically connecting with your audience through influencers.
- Identify value exchanges that will win over consumers and move them to action.