In this session...
TV has been reinvented. It's no longer the passive piece of furniture in the living room and the options for viewers, advertisers and brands are now far more exciting and varied - but it still faces stiff competition from the digital sphere. Stéphane Coruble, CEO of RTL AdConnect (#1 European Total Video sales house), discusses the current transformation of television and its biggest challenges: the shift in media consumption from linear to non-linear viewing, the battle for attention between traditional players and global giants, and the growing importance of social and environmental challenges in our industry.
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TV has been reinvented. It's no longer the passive piece of furniture in the living room and the options for viewers, advertisers and brands are now far more exciting and varied - but it still faces stiff competition from the digital sphere. Stéphane Coruble, CEO of RTL AdConnect (#1 European Total Video sales house), discusses the current transformation of television and its biggest challenges: the shift in media consumption from linear to non-linear viewing, the battle for attention between traditional players and global giants, and the growing importance of social and environmental challenges in our industry.
Advertisers have tended to overlook the power of television and its place in people's lives both during and post-pandemic restrictions. With big innovations coming up around media buying; local streaming champions rising; and the need for more quality, reliability and transparency around content and data, TV’s role is ever-essential.
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