In this session...
Join us for some 1:1 (that's a sit-down interview, not a hardwood showdown): NBA shooting guard and avid gamer Josh Hart will join Zoned Gaming co-founder Matt Hillman to explore the convergence of traditional sports and gaming and the resulting opportunities for commercial and personal branding.
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The two will deep dive into Hart's crossover and how he's extending his success from on the court to the digital arena. They'll discuss the value of partnerships in the space (including Hart's work with Mavix), why the right ambassador(s) matter, and how brands should think about the ecosystem moving forward.
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What You'll Learn from This Session...
- The importance of finding a partner that aligns with your brand ethos
- How brands and ambassadors can team up to elevate gaming-related campaigns
- What the convergence of traditional sports and gaming means for the entertainment ecosystem overall
