In this session...
Visual discovery on the Pinterest platform is inspiring millions of monthly Pinners to create a life they love and CPG brands should take notice. How does visual discovery map against in-store CPG sales? What factors should CPG brands consider in their ad campaigns on the platform? Join Pinterest’s Andrew Knoop, Partner Measurement & Insights, and James Yoon, Head of Partner Measurement & Insights, in a revealing talk with Lisa Kerins, VP Publisher Sales and Consulting at NCS.
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From turning recipe searchers into masterful home chefs, beauty how-to pinners into product evangelists and wanna-be grillers into BBQ aficionados, the Pinterest platform uses visual discovery to inspire 450 million monthly Pinners. For a CPG advertiser, visual discovery connects people to the inspirations and how-tos we all crave; it helps potential product buyers envision the possibilities and connect with the brands that will help turn these possibilities into reality.
Pinterest’s Andrew Knoop, Partner Measurement & Insights—Food & Beverage CPG, Grocery Retail Vertical Lead in the US, and James Yoon, Head of Partner Measurement & Insights—CPG, Automotives, Restaurants, Media & Entertainment in the US, will join Lisa Kerins, VP Publisher Sales and Consulting at NCS, to share the latest data insights from a new CPG multi-year meta-study to show what works best for advertisers to unlock their return on advertising spend.
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What You'll Learn from This Session...
- How is visual discovery on the platform directly correlated with in-store CPG sales?
- Campaign length, purchase cycle, frequency and reach--what do CPG brands need to consider?
- What do marketers need to know about the right creative, ad format and ad placement for the platform?
