In this session...
Podcasting isn’t just a pandemic trend - it’s here to stay and should be an integral part of your brand’s media buy. Curious on how to navigate the rapidly evolving podcast landscape? Join the experts at Acast, the world’s biggest, most premium podcast marketplace, for three unique ways your brand can use podcasting to elevate commercial messaging to its greatest potential.
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About 80 million Americans are now weekly podcast listeners, a 17% increase over 2020; however, podcasting isn’t just receiving a “pandemic boost” - it’s here to stay and should be an integral part of your brand's media strategy. From programmatic to unique sponsorships, Acast, the global podcasting leader, will tell you how to perfect your podcasting strategy.
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What You'll Learn from This Session...
- Learn more about Acast's podcasting offering and how digital audio can transform your brand's media strategy.
- Taking you through how programmatic in podcasting works, and why Acast is ahead of the curve when it comes to the private marketplace.
- Get inspired by examples of how Acast has told minutes of brilliant brand stories, across short and long form audio, social, video and events.
