In this session...
Who do you picture when you hear the term “gamer?” New data suggests you might need to revise your thinking, and brands especially may need strategy shifts to optimize outreach to digital users.
What You'll Learn from This Session...
- There’s no such thing as a “typical gamer”
- Gamers are diversifying their ways to play
- Gamers will share their opinions online
- A fans-first mentality is crucial in esports
